• Twitter is a free micro-blogging service that allows users to communicate with one another using short (140 characters) messages.  Over the past couple of years, tweeting has been a worldwide hobby.  Twitter activity today is not just limited to friends, as the concept of building relationship using social media becomes a reality, sophisticated companies are on top of both their own Twitter account and those of their customers.

• Growing companies are using Twitter site to tap into business prospects, influencers, and customers, and generate sales.  You can use micro-bogging sites for brand awareness.  Any professional, who is not using Twitter is missing out on the most powerful back-channel on the www today.  Energetic conversation can happen on Twitter.

• You can integrate your twits right on your web site.  Visitors can see your micro-blog without leaving your site.  I have embedded the code right here on this page of my own twitter account @followERP.  You too can do it on your site.  Well this is yet one more live example of the Web 2.0 digital marketing platform for your marketing strategies.  This E-learning website is full of similar illustrative examples of this awesome second avatar of the Web.  Twitter is a digital platform used for marketing.

About Twitter:

• Twitter is easy way to discover what is new happening in the world.  Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

• 20% of twitter communication refers to a service or a product.

• At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.  It has 175 million registered users.

Twitter for Businesses

• Twitter connects professionals to customers in real-time. Professionals use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers professionals a chance to reach an engaged audience.

• See list of top ten Twitterholics based on 'Followers' in the USA, and in India.

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