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Coffee shop using twitter to book 'parcel' - to go - orders, Houston, Texas, USA.  A business case study.

Customers of the Coffee Groundz, a popular Houston java joint, can log their orders with General Manager J. R. Cohen, id @CoffeeGroundz, which he receives on his BlackBerry. Customers send direct (as in, private) messages, rather than public ones.  Cohen says he gets as many as 20 requests a day, including large catering orders; various Twitter efforts (including broader marketing campaigns) have increased sales 20-3.   He's even stolen share from the nearby Starbucks.  On Twitter user can send direct messages.

• The Coffee Groundz Manager – 2009 Texas Social Media Award Winner.

  • J. R. Cohen, Manager of The Coffee Groundz was a distinguished winner of a 2009 Texas Social Media Award! J.R. has not only had an impact on the national social media scene but more specifically a huge impact on the local Houston stage. He has pioneered the use of social media for small businesses desiring to build a community as well as their business and he's definitely been increasing store traffic!.

• Leverage the power of the Internet.  Idea you can use in your business.  Like this smart food and beverages joint, one in the USA, other restaurants in India, Pakistan, United Kingdom, Philippines, Canada, Taiwan, Hong Kong,  Malaysia,  Singapore, U.A.E., etc., can also embrace social media technologies to communicate and better serve the customers.

• Unless you measure, you cannot improve.  Point is you start measuring your social media initiatives using various tools.  Here is an example of web analytics report for twitter giving chart of number of 'Followers':

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