companies, 365 or 73% have a corporate Twitter account with a tweet in the
past thirty days, representing an 11% increase since last year. All of the
top 10 companies in the Fortune 500
consistently post on their corporate Twitter accounts. In 2011, six of the
F500 companies had Twitter accounts with no activity; however, in 2012 all
companies are posting to accounts somewhat regularly.
All of the industries in the Fortune 500
are represented with corporate Twitter accounts (again, a partial list shown
below). The Food Consumer Products industry has 13 out of 14
companies with Twitter accounts or 93% whereas the Motor Vehicles and Parts
industry has 44% of their companies on twitter.
shop using twitter to book 'parcel' - to go - orders, Houston, Texas, USA.
A business case study.
Customers of the
Coffee Groundz, a popular Houston java joint, can log their orders with General
Manager J. R. Cohen, id @CoffeeGroundz, which he receives on his BlackBerry.
Customers send direct (as in, private) messages, rather than public ones. Cohen
says he gets as many as 20 requests a day, including large catering orders;
various Twitter efforts (including broader marketing campaigns) have increased
sales 20-3. He's even stolen share from the nearby Starbucks. On Twitter
user can send direct messages.
The Coffee Groundz Manager – 2009 Texas Social
Media Award Winner.
J. R. Cohen, Manager of The Coffee Groundz
was a distinguished winner of a 2009 Texas Social Media Award! J.R. has
not only had an impact on the national social media scene but more
specifically a huge impact on the local Houston stage. He has pioneered
the use of social media for small businesses desiring to build a
community as well as their business and he's definitely been increasing
Leverage the power of
the Internet. Idea you can use in your business. Like this smart
food and beverages joint, one in the USA, other restaurants in India,
Pakistan, United Kingdom, Philippines, Canada, Taiwan, Hong Kong,
Malaysia, Singapore, U.A.E., etc., can also embrace social media
technologies to communicate and better serve the customers.
Unless you measure, you cannot improve. Point is you
start measuring your social media initiatives
using various tools. Here is an example of web
analytics report for twitter giving chart of number of 'Followers':