Guide for e-Business. This PowerPoint presentation explains
do's and don'ts of e-Business website.
Tips on doing online business. How
to leverage e-Business technology for competitive advantage. You can
download all presentations from this E-learning web site prepared by Prof.
Jyotindra Zaveri.
Abstract of
the video lecture of Zaveri and corresponding
PowerPoint Presentation side by side.
These are top reasons why people buy online.
The online shop is open 24 x 7 x 365. The
ability to shop at any time is a great convenience for many shoppers.
Ability to avoid crowds in another reason for
shopping from the online malls. Also confidentiality is maintained.
Ability to quickly compare prices online and
compare specification of similar product or service providers.
Items are easier to find in the
'click-and-mortar' shops as compare to the 'brick-and-mortar' shops.
Recommended improvements to shopping websites.
Online inventory status checking. This is
important to ensure that the 'promise to delivery' is kept. This is
possible only if ERP software is deployed which is integrated with the
website.
Customer reviews and ratings are displayed.
On the www we are bombarded with the advertisements and now we have
also become smart to take the message with a pinch-of-salt. We have
become 'banner-blind'. We have now learned how to separate the
marketing hype from reality. That is why word-of-mouth -WOM is not
more important. Recommendation or review given by actual buyer
is important. WOM is recommendations from other consumers is a
trusted form of proudct or service communications. For instance on the
Amazon site thousands of people buy (or do not buy) based on the online
rviews posted by other buyers and their actual experiences. All these
are fallout of the new avatar of the web referred as Web 2.0.
Preferred or importance is given by consumer in this order - most trusted is
'recommendations from consumers', followed by Newspaper reports, and
consumers opinions posted in blogs (like facebook or WordPress), followed by
branded web sites, then the TV or radio comes.
Faster check-out time.
Online order tracking.
Stored database of billing information and
shipping data.
Product videos.
Live chat with a human for clarification is
also recommended.
SEO - Search Engine Optimization:
Google search engine is sometimes fooled by
many (so called) SEO consultants. SEO is required and should be
done carefully. The word or phrase that you type in the search
engine window is called the search term.
Basically SEO
professionals study what people are searching, put these words in the
website as 'keywords'. The spider sent by the search engines will
read these 'keywords' and update the 'index' with the site address.
Recently Google has changed the algorithm
so all SEO needs to be done again. Sites which were coming on top
have now slided down and so on. In short, SEO techniques also has
changed due to Web 2.0.
