World of Coca-Cola, Atlanta, Georgia, USA.
Report
by Zaveri exploring the story of the world’s best-known beverage brand.
This is a good case study to understand international business.
Coca--Cola comes as the fifth most valuable brand and sixth most admired
company in the world. Coca-Cola has been capitalizing on the latest
technology such as E-business and E-commerce to do expand its business all
over the world.
The World of Coca-Cola features more than 1,200 artifacts from around the
world. I saw interactive exhibits such as a thrilling 4-D movie and a
gallery dedicated to Coke and pop culture. I had refreshing opportunity to
sample over 60 different beverages from around the globe.
Technology Brands rule the ranking with top 4 brands are all Technology
companies. Google, IBM, Apple and Microsoft are the top 4 brands in that
order. Coca–Cola comes as the 5th most valuable brand in the world.
Fast facts:
1,39,600 Employees. 3500+ Beverages sold in 200+ countries. 125 Years in
business. John S. Pemberton created the Coca-Cola formula in 1886.
Exciting experience of the 4 D Theater:
The combination of 3D movies with chair movement (vibration, sway, tilt,
drop, wave motion) and other chair effects such as wind blowing, water
spraying, leg and back ticklers is usually considered a 4D experience.
4 D seat effects:
• Face Blast - Air blast from seat in front • Face Mist - Water mist blast from seat in
front • Seat Transducer - Audio shaker based in
seat pan • Seat Back Audio FX - Audio speakers located
in seat back (high back seats only) • Seat Cushion Air Poker - Seat cushion
inflation with poker • Seat Cushion Ripple - Small air bladders
that inflate/deflate in sequence • Seat Back Air Bladder - Gentle seat back
motion inflation/deflation • Leg Tickle - Pneumatic tickle at back of
leg • Neck Tickle - Air tickle at neck left and
right • Seat Back & Cushion Buzzers - Seat
vibration in cushion and back • Seat Cushion Drop - Sudden seat cushion
deflation • Motion Base - Dramatic seat drop and tilt
grouped in 4 seats
