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Blog strategies
Share the
knowledge
Study
sitemap (recommended) to select
topic of your choice.
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Blog participation.
Recommended blog strategies:
Blog is one the important digital platform for
social media marketing strategies.
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Signup or subscribe blogs pertaining to your
line or from your industry, read and comment.
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Read blogs pertaining to your target market.
Find professionals who are blogging regularly and try to establish relation
with them and plan a public relation strategy with them.
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Publish your own (company) blog to interact in
timely manner with your target audience.
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Blog best practice:
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Recommended best practices for
Business Blog. 1) Prepare a document containing guidelines and rules 2) Use
blog monitoring technology – e.g. Blog analytics and 3) Plan periodic
training to all staff, especially sales and marketing professionals to
leverage the power of interactive websites, that is called Blog.
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Educate the stake
holders. Enterprise wide training should be planned and HR can keep track
who has attended, number of hours, etc. Appoint chief of Blogging ( a
person who will also control passwords). Make sure CEO and other senior
management also is attending the training sessions, even if they are not
planning to use. This is to ensure everyone understands the risks and
rules of using social media web sites.
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The objective is to ensure users use the sites
like LinkedIn, facebook, or twitter in a responsible way. It is necessary
to educate them about the consequences of not following the rules and
guidelines. You must have noticed that people use email with disclaimer
footer in emails because they know it is legal, etc. However, the blog
posting is also like email, a written electronic record.
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It may be prudent to make individual sign a
document that they have read and understood the blog rules. Interactive
sites use email id and secret password to restrict access. It is necessary
to have a clear idea about the passwords and control of using email id.
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We will
help you in using the blogs and social media marketing techniques
effectively. You should try blog instead of traditional methods of
print advertisements, Television,
Yellow Pages, and so on. All together it is lot of work, but it is
well worth it, and it does pays off at the end. There is a lead time
of three to six months for your blog to catch-up. So what are you
waiting for? Go ahead start your own blog using Google's Blogger or
Wordpress because it is free and it is fun. There are many blogs
targeting the emerging market in India.
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Information Technology News: Spider or web-crawler is a scripted
software that automatically travels the www and gathers data about the
website contents and makes the index for Google, Yahoo, Bing, or your
favorite search engine. On a traditional sites, "spidering" may
not happen as quickly, because search engines may take time, however,
blogs
contacts search engines ping service, proactively, therefore spiders visits
more rapidly.
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Click
here to learn more about pros
and cons of the World Wild Web in this popular video "The
Good, The Bad and The Ugly".
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Related links
Social Media
Blog
Blogger
ERP Blog
WordPress
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