E-commerce. Learn about B2B website. B2B case studies.
B2B is Business to
Business web site. e-Marketing. Selling to another company. Lean manufacturing.
B2B portals and case studies. Learn about elements of a good B2B web site.
Abstract of
the video lecture of Prof. Zaveri (faculty); and corresponding
PowerPoint Presentations side by side.
B2B Profile tool:
Social media give a voice to buyers who can now
describe their experience and disappointment to a global audience. And, wow, are
they saying a lot. Forrester surveyed more than 1,200 business technology buyers
and found that they exceed all previous benchmarks for social participation.
B2B marketers, eager to know how social media fits into the marketing mix.
Consumer's profile tool:
What's The Social Techno graphics Profile Of
Your Customers?
Companies often approach Social Computing as a list of technologies to be
deployed as needed — a blog here, a community there — to achieve a marketing
goal. But a more coherent approach is to start with your target audience and
determine what kind of relationship you want to build with them, based on what
they are ready for. You can use the tool on this page to get started.
