28 December 2011. Blue Ocean Academy Launch in Pune,
India.Seminar with HR experts at the
MCCCIa.
Seminar with HR experts at the MCCCIa. Mr. Rajesh Bhandari, CEO. Mr.
Shailesh Pagariya, President. Mr. Atish Chordiya, Director. Mr. Jyotindra
Zaveri, visiting faculty.
17
September 2011. IT training program for Micro, Small & Medium Enterprise (MSME) conducted at
Belgaum, Karnataka, India.
Prof. Jyoti presented the concept of the Social Media Marketing in this
workshop on technology.
Mr. Dinesh Badagandi, Mr. V. Ramani, Prof. Jyotindra Zaveri were the
resource persons from Varnaaz.
Varnaaz is the Microsoft dynamics competency centre at Bangalore, India.
Varnaaz provides hands-on experiences using Microsoft Dynamics ERP
Financial Management, Supply Chain Management, and Customer Relationship
Management solutions.
In the picture above L to R: Mr. V.
Ramani, Prof Zaveri, Mr. S. G. Punekar, Mr. A. G. Kulkarni, Mr. A. B.
Paraddi (Jt. Director DIC), Mr. Dinesh Badagandi (Director - Varnaaz), Dr.
Purushottam Bung (Director - IMER, Belgaum).
Participants from various industries and academic institutions attended the
seminar.
06
August 2011.
FMS, a leading B School gave award certificate of Professor Emeritus to Prof. Zaveri.
Prof Jyotindra Zaveri
has been teaching various business management subjects to MBA students such
as MIS (Management Information System). Faculty Professor
Jyotindra Zaveri produced great results and outstanding
mentoring program for students, was honoured by the Director Firoze Khan with a
rank of Professor Emeritus, on 08/06 at the Hotel Le Meridian, Pune, India.
FMS - Faculty of Management Sciences Pune , An AICTE approved one of the
leading Business School in Pune, witnessed yet another glorious day of 6th
Aug 2011 as the Induction Ceremony of the batch 2011-13 held at Hotel Le
Meridian Pune, India. This event marked the successful journey in the
realm of offering qualitative education in this the field of Business
Management.
The introductory session was followed by an ever inspiring Welcome Address
by Executive Director Professor Firoze Khan followed by speeches by Ms.
Alena from Australia and Ms. Barbarra from Switzerland. Other dignitaries on
the dais included Dr. Brigadier Shyam Lal – Managing Director Fortune
consultant, Wg. Codr. Hariharan Performance consultant & Q.Med Canada , Mr.
DIlip Narayanana CEO organic BPS, Mr. Sunil Mahajan VP Royal Bank of
Scotland, Mr. Raj Tater CEO Xed Intellect, Mr. Ajay Mohan AVP Reliance
Retail Services and Col. Ajay Singh industrialist psychologist and
motivator.
20 July 2011.
Social Media Marketing training program successfully conducted by
Prof. Jyoti Zaveri in Pune, India.
Here is a
brief report of the social media training program held on Wednesday, 20
July 11 at the Boat Club, Pune, India.
1.Twenty+
participants attended the social media marketing training program from
various sectors of industries and even house-makers - Manufacturing
Industry, Real estate, hospitality, HR executive, tour & travels, senior
consultants, Journalists, Marketing professionals, IT professionals, etc.
2.The program started with a
warm welcome form Mr. Vikas Kakade followed by introduction of Prof. Jyoti
Zaveri who is specializing in the Web 2.0 technologies. Prof. Jyoti
introduced various digital platforms such as LinkedIn, YouTube, Twitter,
Facebook, and Blog. He gave analogies, which helped to learn how search
engine works, and the importance of keyword and SEO. He explained that the
change from legacy way of marketing to the new way of digital marketing
requires a strategy, a plan to engage target audience. The training session
was interactive, many questions were asked. Ensuing discussion was exciting
and charged the participant with energy.
3.Topics such as: “What if
someone posts a negative comment on the blog”, “Total cost of ownership (TCO)”,
“How much time the SMM initiative takes to start showing the results?” He
elaborated on the web analytics report and gave examples of insight,
available from
YouTube. The graph, charts and real
time reports informs the marketing executive about the status of the
advertising campaign. He gave many examples of companies that have already
started social media marketing in a big way, such as Waghbakri tea,
Pantaloon, Gucci, etc. He said, “Plan your time on social media sites, and
do not be carried away”. Limit your time depending on your goals.
4. Few movie clips and
PowerPoint presentations (hard-copies were given to participants) were used
to explain the basic concepts. At end of the day, everyone agreed that four
hours were not enough and asked if we could organize a two days workshop.
Written feedbacks were given at the end of report and the movie clip is
uploaded in
Facebook (6.52min). Go to DNS Facebook page and see your movie clip.
Very encouraging feedback.
Participants were from various sectors - Industry, Real estate, hospitality,
HR executives, tour & travels, senior consultants, Journalists, Marketing
professionals, IT professionals, etc. We appreciate frank observations and
suggestions. Brief feedback about the course content and the speaker Prof.
Jyoti is given below:
·
Manav Ketan Shah
contents
A
very informative presentation. A reality view on the world
technology scenario today. Contents were well balanced with
pictures, videos and verbal content.
speakers
High
energy and very effective communication. I definitely believe the
speaker is the heart of the seminar. extremely well executed.
·Mira
Savara
contents
The
contents was good, but i felt it was given in too large chunks to be
really digested. though it was repeatedly said to be interactive
there was little scope for interactiveity, which is not question
answer, since experience of the sites was quite high, it would have
been interesting to get more feedback on small companies questions,
challenges etc.
speakers
Excellent
·
Minal Dhotre
Contents
Sufficient, videos were quiet interesting & informative. Got to know
many new things
speakers
Excellent
·
Sunil Dhadane
Contents
Good
intro session, good contents , liked videos
speakers
Good
talk ( no nonsense)
Neha
Paranjpe
contents
Very
comprehensive, covers all aspects of social media platforms, video
clips very highly effective
speakers
very
informative, kept the session at high energy level. handle questions
very patiently !!
·
Nupur Joshi
contents
Just
needed to know it all
speakers
excellent
kept
the audience involved
·
Ananda Maruti
Contents
Very
informative for the audience that does not have an idea of social
media marketing
Speakers
Quite happy with a knowledge about different platforms and its
applicability to the different types of businesses.
·
Nikhil Kane
Contents
Very
good
Speakers
Excellent
·Esha
Rajee
Contents
Great - its a eye opener for me - informative
Speakers
Has
a fantastic way of presenting what he wants to present.
good
communication skills
charming personality.
·Syam
Sunder
Contents
contents were relevant and adequate
Speakers
As
usual Jyoti is Jyoti
Excellent.
06 April 2011. Enterprise Resource Planning - ERP eBook
published by Himalaya Publishing House. Mr. Zaveri's ERP book is be
seen in many international websites, available as downloads.
22 March 2011. The Good, the
Bad, the Ugly of the World Wide Web.
Zaveri is emphasizing on forming blog
rules and social media usage policy document by citing case studies. Learn about
pros and cons of using internet.
Blogs and YouTube are good digital platform an average person can
use is the good part, however, if not used properly can be ugly or
even bad. He has also given example of the viral marketing.
